Hole In White Spotted in New Mercedes-Benz Masters Commercial
Scenes from the 2026 Mercedes-Benz “The Green” commercial. Watch the full video below.
Hole In White®, the original golf cup visibility solution trusted by professionals and courses worldwide, is proud to announce its feature appearance in the new 2026 Mercedes-Benz “The Green” commercial, which aired during broadcast coverage of the Masters Tournament at Augusta National Golf Club.
The cinematic spot, part of Mercedes-Benz’s long-standing partnership with the Masters, highlights the elegance, tradition, and precision of the game—values shared by Hole In White®.
Within the commercial, Hole In White’s signature high-visibility cup treatment can be seen enhancing the visual clarity of the putting surface—subtly reinforcing the importance of precision, performance, and presentation at the highest level of golf.
Elevating the Visual Experience of the Game
For over three decades, Hole In White® has been used by leading tournaments, golf organizations, and courses to improve cup visibility without impacting play. Its inclusion in a global brand campaign tied to one of golf’s most iconic events further validates its role as a trusted, tournament-grade solution.
“To be featured in a campaign connected to the Masters and a brand like Mercedes-Benz is an incredible honor,” said [Name], [Title] at Hole In White®. “The commercial beautifully captures the artistry of golf, and we’re proud that Hole In White plays a small but meaningful role in that visual experience.”
A Natural Fit for Golf’s Biggest Stage
The Masters is widely regarded as one of the most prestigious events in golf, known for its tradition, minimal commercial interruption, and carefully curated brand partnerships.
Mercedes-Benz, a long-time partner of the tournament, has consistently aligned its campaigns with the craftsmanship and legacy synonymous with Augusta National—making the inclusion of Hole In White® a natural fit within the visual storytelling of the spot.
About Hole In White®
Hole In White® is the original, patented golf cup turf whitener designed to improve hole visibility for golfers and spectators alike. Easy to apply and long-lasting, each application yields over 80 holes per can and requires minimal prep time. Trusted by professional tours and courses worldwide, Hole In White enhances play without interfering with the putting surface, ball, or cup.